Marketing Generalist*in
Core
Develop and execute digital marketing strategy, manage website content, run paid campaigns, and optimize landing pages for an IT service provider.
Role type
Digital Marketing Generalist
Builds
Digital marketing campaigns, website content, and employer branding materials
Domain
IT services, B2B, E-Commerce, Automotive, Public Sector
Required skills
Digital marketing strategy, Web analytics, Content management systems, Paid media management, SEO/SEA, Content creation, Landing page optimization, Stakeholder coordination
Preferred skills
Tech affinity, Creative conceptualization
Technologies
Google Analytics, WordPress, Headless CMS, Google Ads, LinkedIn
Responsibilities
Develop digital marketing strategy, manage website content, plan and monitor paid campaigns, execute SEO/SEA, coordinate external agencies, create content, optimize landing pages, monitor marketing trends, collaborate on employer branding
Seniority
Mid-level, hands-on IC
