Digital Marketing Manager Website, Content & E-Mail-Marketing (m/w/d)
Core
Drive the development of digital marketing and communication channels, optimizing user experience and generating leads through data-driven initiatives.
Role type
Digital Marketing Manager (Website, Content & Email)
Builds
Company websites, content assets, and automated email marketing campaigns for professional services clients.
Domain
Professional Services / Audit & Advisory
Required skills
Website management & analytics, SEO & Generative Search Optimization (GEO), Content management, Email marketing & automation, Stakeholder management, Governance & quality assurance
Preferred skills
B2B marketing experience, Professional services environment experience
Technologies
TYPO3, GA4, GSC, Sistrix, CleverReach, SAP Emarsys, Salesforce Marketing Cloud
Responsibilities
Manage and optimize company websites and analyze user behavior; Develop and implement SEO/GEO strategies to increase visibility; Create targeted content and landing pages for digital channels; Design and optimize email marketing campaigns and automation workflows; Ensure compliance with technical, data protection, and regulatory requirements; Train internal users on CMS and marketing tools.
Seniority
Mid-Senior, hands-on IC
