CRM Manager - Datenmanagement, Marketing Automation & E-Mail-Marketing (m/w/d)
Core
Managing CRM and marketing automation systems to ensure high data quality, efficient processes, and targeted audience engagement for a professional services firm.
Role type
CRM Manager (Data Management, Marketing Automation, Email Marketing)
Builds
CRM and marketing automation systems (SAP Emarsys), data pipelines, and automated communication workflows
Domain
Professional Services / B2B Marketing
Required skills
CRM platforms (SAP Emarsys, Salesforce Marketing Cloud, HubSpot), data management, marketing automation, B2B data platforms (Dealfront, Dun & Bradstreet), data analysis, reporting, process optimization, user training
Preferred skills
B2B marketing experience, professional services environment experience
Technologies
SAP Emarsys, Salesforce Marketing Cloud, HubSpot, Dealfront, Dun & Bradstreet
Responsibilities
Ensure high data quality in CRM and marketing automation systems; design and optimize email marketing campaigns and automated communication workflows; analyze CRM and campaign data to generate actionable insights; develop and optimize CRM and marketing automation systems; train internal users on CRM and marketing automation processes
Seniority
Mid-level, hands-on IC
