Performance Marketing Manager - Paid Social (m/w/d)
Core
Lead generation via paid social channels (Meta, LinkedIn, YouTube, Reddit, SEA, OpenAI Ads) and funnel optimization.
Role type
Performance Marketing Manager (Paid Social)
Builds
Paid social campaigns, creatives, and lead generation funnels
Domain
B2B Marketing / Digital Advertising
Required skills
Paid social campaign planning and optimization, Meta Ads, LinkedIn Ads, creative development and briefing, funnel logic design, A/B testing, data analysis
Preferred skills
SEA (Search Engine Advertising), B2B product experience
Technologies
Meta Ads, LinkedIn Ads, YouTube Ads, Reddit Ads, SEA platforms, OpenAI Ads
Responsibilities
Plan, create, and optimize paid social campaigns; manage a six-figure media budget; develop multi-touchpoint funnel logic; create and brief creatives; test target audiences, creatives, and messages; measure success from platform data to lead quality.