Marketing-Allrounder (m/w/d)
Core
B2B marketing specialist focusing on either Customer Growth (building relationships, references, case studies) or Campaigns & Marketing (managing campaigns, funnels, and paid ads), driving strategic growth and operational execution.
Role type
B2B Marketing Specialist (Growth or Campaigns)
Builds
Customer relationships, case studies, marketing campaigns, and growth funnels
Domain
B2B Technology / Digitalization
Deliverable
product features
Required skills
B2B marketing experience, campaign management, CRM proficiency, data-driven decision making, content creation, paid advertising
Preferred skills
HubSpot, AI tools, design sensibility, workshop facilitation
Technologies
CRM platforms, Office software, AI applications, Paid Ads
Responsibilities
Build and nurture customer relationships to generate references and upsell opportunities; Execute and monitor marketing campaigns from concept to reporting; Collaborate on customer-facing branding and transformation mandates; Analyze data to drive marketing decisions and optimize funnels.
Seniority
Mid-level, hands-on IC
