(Senior) Website Analyst – E-Commerce Management (w/m/d) / 1306
Core
You serve as the analytical backbone of an e-commerce shop, generating growth levers from large datasets to drive decisions at the intersection of business, marketing, and product.
Role type
Senior e-commerce website analyst
Builds
Actionable insights, optimized customer journeys, and precise tracking architecture for an online shop
Domain
E-commerce, Digital Analytics, Data Strategy
Deliverable
dashboards & analysis
Required skills
Web analytics, SQL, BI tools, A/B testing, tracking architecture, HTML/JS/CSS, attribution modeling, KPI definition
Preferred skills
Experience in high-traffic e-commerce or SaaS, statistical evaluation of CRO tests
Technologies
Adobe Analytics, Google Analytics 4, Matomo, Tableau, Looker
Responsibilities
Define holistic analysis of the customer journey and success KPIs; Generate actionable insights to identify funnel friction points; Support the CRO team with statistically sound A/B testing and impact evaluation on CLV; Ensure precise client- and server-side tracking architecture with data engineering; Prepare complex analyses for management as decision-making templates