Category Manager Ice Cream (m/w/d)
Core
Strategic development of the ice cream category and business across retail (LEH) and out-of-home channels, leveraging market and shopper insights to advise retail partners.
Role type
Category Manager (FMCG/Food)
Builds
Category strategy, market reports, shopper insights, and presentations for retail partners.
Domain
FMCG / Food & Beverage / Retail
Deliverable
product features
Required skills
Category management, market analysis, panel data analysis (Nielsen/YouGov), shopper insights, strategic planning, presentation skills, stakeholder management
Preferred skills
GS1 Category Manager certification, experience with YouGov SimIT, complex communication
Technologies
Nielsen, YouGov, YouGov SimIT, MS Office (PowerPoint, Excel, Word)
Responsibilities
Develop category strategy for ice cream brands and private labels; Analyze panel data and generate actionable recommendations; Conduct market, competitive, assortment, and customer analyses; Create shopper insights and customer potential analyses; Collaborate with Marketing, Key Account, and Field Force; Present strategies to retail partners.
Seniority
Mid-Senior (4+ years experience)