Senior Product Marketing Manager (m/f/d)
Core
Define positioning and translate technical hardware/software innovations into market value for data-intensive applications in Automotive, Off-Highway, and Defence.
Role type
Senior Product Marketing Manager
Builds
Hardware and software solutions for data-intensive applications
Domain
Automotive, Off-Highway, Defence
Deliverable
product features
Required skills
Product marketing strategy, Go-to-market planning, Sales enablement, Market analysis, Technical communication, Event management
Preferred skills
Automotive, Off-Highway, or Defence market knowledge
Technologies
Hardware, Software
Responsibilities
Develop product marketing strategies and Go-to-market concepts, Create sales enablement materials, Conduct market and competitive analysis, Plan and execute trade show appearances and customer events, Measure campaign success via KPIs
Seniority
Senior, hands-on IC
