Marketing & Sales (m/w/d)
Core
Planning and executing marketing activities (social media, print, digital trade fairs) and sales analysis for software solutions targeting architects, engineers, freelancers, and municipalities.
Role type
Marketing & Sales Specialist
Builds
Marketing campaigns, customer mailings, product descriptions, and market analysis reports
Domain
B2B Software for Architecture and Engineering
Deliverable
product features
Required skills
Marketing planning, social media management, print media coordination, digital trade fair management, customer structure analysis, industry analysis, customer potential identification, product feature identification, competitive analysis, press release coordination
Preferred skills
Product planning and development contribution
Technologies
Social media platforms, digital trade fair platforms, email marketing tools
Responsibilities
Plan marketing activities across social media, print, and digital trade fairs; execute advertising campaigns including customer mailings and promotions; conduct international marketing; analyze customer structure and industry trends; identify customer potential; identify product key features and maintain product descriptions; perform competitive analysis; coordinate product and press releases; contribute to product planning and development
Seniority
Individual Contributor
