TikTok & New Growth Channels Creative Strategist (all genders)
Core
Own the upstream creative pipeline for TikTok and emerging platforms (Pinterest, Snap), translating brand strategy and performance data into a steady stream of platform-native video concepts, UGC, and creator partnerships.
Role type
Senior paid social creative strategist (TikTok & new growth channels)
Builds
Platform-native video concepts, UGC, Spark Ads, and creator-led content for TikTok, Pinterest, and Snap
Domain
Digital marketing, social media advertising, food & beverage (FMCG)
Required skills
Paid social creative strategy, TikTok creative fluency (Spark Ads, Creative Exchange), UGC and creator content briefing, short-form video direction, performance data analysis (CTR, hook rate, CVR), creative pipeline orchestration, cross-functional stakeholder management
Preferred skills
Pinterest and Snap creative format knowledge, familiarity with Motion or Smartly, experience with emerging short-video platforms
Technologies
TikTok Creative Exchange, Spark Ads, Motion, Smartly
Responsibilities
Translate brand strategy and performance data into creative briefs for TikTok-first video and UGC; orchestrate the creative pipeline from concept to production partner selection; collaborate hands-on with editors and producers to refine assets and hooks; analyze ad-level data to iterate on winning concepts; drive format diversification toward video-first and creator-led content; scout future channels like Reddit and emerging short-video platforms
Seniority
Senior, hands-on IC