Referent (m/w/d) E-Mail- und Online-Marketing
Core
Strategically expand email marketing and digital supporter communication, planning and executing email campaigns, automated sequences, and digital ad campaigns to activate and bind supporters for nature conservation.
Role type
Digital Marketing & Online Fundraising Specialist
Builds
Email campaigns, automated supporter journeys, paid ad campaigns (Meta, Google), and supporter activation content.
Domain
Non-profit / Nature Conservation
Required skills
Email marketing strategy, CRM structure building, digital fundraising processes, paid media management (Meta Ads, Google Ads), data-driven content optimization, newsletter management, analytical thinking, German language proficiency
Preferred skills
Experience in non-profit sector, familiarity with Dynamics 365 Marketing, Active Campaign, FundraisingBox, Matomo
Technologies
Dynamics 365 Marketing, Active Campaign, FundraisingBox, Matomo, Meta Ads, Google Ads
Responsibilities
Plan and execute email campaigns and automated sequences, manage paid ad channels, analyze and optimize newsletters and campaigns, develop supporter communication paths, collaborate with departments and volunteers, support the online editorial team
Seniority
Mid-level, hands-on specialist