Marketing-Manager (m/w/d)
Core
Develop and implement new product ideas for private label and branded ultra-fresh convenience products, driving innovation and brand presence.
Role type
Senior Marketing Manager (Product Innovation & Brand Strategy)
Builds
Ultra-fresh convenience products and private label brands for retail partners
Domain
Food & Beverage (FMCG) / Ultra-fresh Convenience
Deliverable
product features
Required skills
Strategic marketing thinking, Innovation management, Project management, Consumer insights analysis, Trend forecasting, Cross-functional team leadership, Retail partner collaboration
Preferred skills
Experience in ultra-fresh or FMCG sector, Modern communication channel expertise
Technologies
Modern communication channels
Responsibilities
Develop and implement new product ideas, Identify and implement trends in the ultra-fresh segment, Strengthen brand presence through targeted marketing, Plan and execute communication strategies, Lead cross-functional innovation teams, Collaborate with sales and customers to identify growth potential
