Digital Analyst (m/w/d)
Core
Transform data into insights to optimize the casando online shop (home & garden products) and marketing activities across digital channels.
Role type
Digital Analyst (E-commerce)
Builds
Dashboards and reporting for traffic, conversion rates, customer journeys, and campaign performance.
Domain
E-commerce / Retail (Home & Garden)
Deliverable
dashboards & analysis
Required skills
Digital Analytics, Web Analytics, Performance Marketing, Google Analytics 4, Google Tag Manager, Looker Studio, Conversion Tracking, Attributions Models
Preferred skills
Data visualization, Trend identification, Customer Experience optimization
Responsibilities
Analyze and interpret online shop performance across all digital channels; Develop dashboards and reporting to measure and optimize key metrics; Collaborate with Online Marketing, UX, IT, and Product Management teams; Ensure quality and development of tracking setups (GA4, GTM, Consent Management); Identify trends and derive concrete optimization measures.
Seniority
Mid-level, hands-on IC