Data & Analytics Manager (m/w/d)
Core
Develop dashboards, automate reporting, define KPIs, and build tracking strategies to drive data-driven decisions for multiple consumer brands.
Role type
Data & Analytics Manager
Builds
Dashboards, automated reports, and tracking strategies for consumer brand portals and apps
Domain
Digital Marketing / E-Commerce / Consumer Brands
Deliverable
dashboards & analysis
Required skills
Digital/Data Analytics, Online Marketing, E-Commerce, Hypothesis-driven thinking, Dashboard development, KPI definition, Tracking strategy design, Data visualization, Stakeholder communication
Preferred skills
Google Toolstack (Analytics, Looker Studio, BigQuery), A/B testing, Monetization models (Display Ads), Affiliate Marketing
Technologies
Google Analytics, Looker Studio, BigQuery
Responsibilities
Develop dashboards and automate regular reporting; Define KPIs and metrics for apps, websites, and social channels; Build new data structures and standards; Design tagging and tracking strategies; Advise teams on data-driven decisions
Seniority
Manager, hands-on IC
