Head of Digital - Melbourne
Core
Lead performance media strategy for new business development and enhance the quality of performance planning outputs for clients in the digital landscape.
Role type
Senior IC Head of Digital (Performance Media)
Builds
Cohesive cross-channel performance strategies, campaign optimizations, and digital maturity programs for clients.
Domain
Digital Marketing / Performance Media / Advertising Technology
Required skills
Performance media strategy, Paid Search, SEO, Paid Social, Programmatic/Retail Media, Website/App Analytics, Client stakeholder management, Team leadership, Financial acumen, Data-driven insights, RFP response writing, Thought leadership.
Preferred skills
APAC market experience, Generative AI implementation, AdTech automation, Cross-functional collaboration.
Technologies
Ad platforms (Search, Social, Programmatic), Analytics tools, Generative AI solutions, AdTech infrastructure.
Responsibilities
Elevate performance planning outputs and optimize digital campaigns using data-driven insights; Govern ad account health audits and platform compliance; Collaborate with cross-functional teams to integrate digital strategies; Identify and elevate award-worthy work; Lead client onboarding and AdTech setup; Establish relationships with senior clients to drive digital maturity; Craft compelling responses to digital RFPs; Drive innovative technology use to solve client growth challenges; Maintain market presence through thought leadership.
Seniority
Senior, hands-on IC with leadership responsibilities