Director, Integrated Strategy AUNZ - Freelance
Core
Lead integrated media strategy for AUNZ market, translating data insights into media plans and growth strategies to convert prospects to clients.
Role type
Senior IC Director, Integrated Strategy (Freelance)
Builds
Strategic media plans, measurement strategies, and creative briefs for brand building campaigns.
Domain
Digital & Traditional Media, Marketing Strategy, Consumer Research
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated strategy, media planning, data analysis, creative strategy, client management, financial stewardship, storytelling, negotiation, market dynamics understanding
Preferred skills
Primary/secondary data research, thought leadership, mentoring, cross-functional partnership
Technologies
Nielsen, MRI/Simmons, GWI, Pathmatics, Kantar, MediaOcean, Google Suite
Responsibilities
Lead teams to solve client challenges, shape media plans and measurement strategies, manage daily media output and communications, present materials for new business pitching, partner with creative teams on execution, build strategy capabilities through mentoring.
Seniority
Senior, hands-on IC