Shopper Marketing Manager, AFH (Sydney)
Core
Lead shopper strategy and activation for Away From Home channels (Petrol & Convenience, Local Trade, Licensed, QSR, Entertainment Venues, Stadiums) to drive beverage growth and conversion.
Role type
Shopper Marketing Manager
Builds
Insight-led shopper activation programs across physical and digital touchpoints for CCEP beverage brands.
Domain
FMCG / Beverage / Away From Home retail
Deliverable
product features
Required skills
Shopper marketing strategy, commercial acumen, stakeholder management, data-driven performance measurement, channel-specific activation planning, trend identification
Preferred skills
FMCG/beverage experience, QSR/hospitality knowledge, digital commerce activation
Technologies
Digital commerce platforms, retail media systems
Responsibilities
Develop shopper and occasion-led strategies; turn insights into activation programs; partner with Sales, Category, and Insights teams; lead channel-specific activations; identify emerging trends; measure and optimize performance.
Seniority
Mid-Senior, hands-on IC