Senior SEO Specialist (SEO + GEO)
Core
Co-own organic growth and define/execute SEO and Generative Engine Optimization (GEO) strategies to increase qualified organic signups.
Role type
Senior individual contributor SEO specialist (SEO + GEO)
Builds
Organic search traffic and AI-driven search visibility for a B2B SaaS platform
Domain
B2B SaaS, Search Marketing, AI Search
Required skills
Technical SEO strategy, Content architecture, Keyword research, Generative Engine Optimization (GEO), AI visibility analysis, Link building, Schema implementation, Data-driven prioritization, Cross-functional collaboration, English (B2+)
Preferred skills
Experience with B2B SaaS organic strategy, AI-visibility platforms (Otterly, Profound), Digital PR
Technologies
Ahrefs, Screaming Frog, Google Search Console, GA4, Otterly, Profound
Responsibilities
Own technical SEO strategy and execution (crawlability, indexation, structured data, Core Web Vitals), Conduct technical SEO audits, Develop content architecture and internal linking strategies, Optimize content for AI Overviews and LLM-powered search, Build and own GEO strategy, Track AI visibility and share of voice, Implement entity and schema strategies, Set direction for link building and off-page SEO, Collaborate with content, product marketing, design, and engineering teams, Present SEO and GEO performance to leadership
Seniority
Senior, hands-on IC