Senior Marketing Data Analytics
Core
Driving customer data strategy, lifecycle analytics, BI dashboarding, and end-to-end funnel optimization to fuel growth and retention.
Role type
Senior Marketing Data Analytics Engineer
Builds
Enterprise digital MarTech stack, automated data pipelines, centralized data models, and real-time BI dashboards
Domain
Digital Marketing, MarTech, Telesales, CRM, Affiliate Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Advanced SQL, Data Pipeline Engineering, BI Dashboarding, Multi-touch Attribution (MTA), Digital Ad Platform Management, CRM Integration, Affiliate Tracking, Event Tracking Standards, Cloud Data Warehousing
Preferred skills
Marketing Mix Modeling (MMM), Agency/Financial Services Domain Knowledge
Technologies
BigQuery, Snowflake, PostgreSQL, Looker, Tableau, Power BI, Google Tag Manager, Segment, RudderStack, AppsFlyers, HasOffers, Tune, Impact, Everflow, CJ
Responsibilities
Architect and maintain the enterprise digital MarTech stack; Design and deploy automated data pipelines merging ad data with business databases; Enforce robust tracking standards and fraud-prevention protocols; Build and maintain automated, real-time BI dashboards; Develop multi-touch attribution and incrementality frameworks; Analyze digital user journeys to identify drop-off points and optimize funnel conversion.
Seniority
Senior, hands-on IC