Strategic Comms. & Channel Manager
Core
Lead integrated strategic marketing, channel marketing, and communications plans for DePuy Synthes ANZ to strengthen customer engagement across HCP, hospital, patient, and commercial channels.
Role type
Senior strategic marketing and channel manager
Builds
Integrated marketing campaigns, channel strategies, and digital engagement programs for medical technology stakeholders
Domain
Medical technology / Healthcare
Deliverable
product features
Required skills
Strategic marketing planning, channel marketing strategy, integrated campaign leadership, audience segmentation, performance measurement, agency management, cross-functional stakeholder alignment, digital platform management, compliance in regulated environments
Preferred skills
Experience in medical technology, pharmaceutical, or healthcare sectors; expertise in sales enablement and patient activation
Technologies
Digital platforms, CRM systems, marketing automation tools
Responsibilities
Develop annual and quarterly activation plans; define channel objectives and content priorities; manage performance measurement and optimization; lead integrated campaign governance; partner with commercial, clinical, and legal stakeholders; manage external agency partners and budgets
Seniority
Senior, hands-on IC with strategic autonomy
