Senior Brand&Growth Manager-ANZ
Core
Lead brand-led growth and strategy for Binance Australia, translating global brand standards into a trusted, culturally relevant local presence while balancing brand equity with measurable growth outcomes.
Role type
Senior Brand & Growth Manager (Regional)
Builds
Localized brand campaigns, consumer-facing narratives, and market presence for a global crypto exchange in Australia.
Domain
Financial Services / Fintech / Cryptocurrency / Regulated Markets
Deliverable
product features
Required skills
Brand strategy & positioning, Integrated campaign planning, Agency management, Local market expertise, Regulated environment navigation, Stakeholder collaboration, Brand health analytics
Preferred skills
Experience in financial services or fintech, Global-to-local brand adaptation, Creative brief development
Technologies
ATL, BTL, Digital channels, CRM, Analytics platforms
Responsibilities
Own and evolve brand strategy aligned with global standards; Lead end-to-end execution of integrated marketing campaigns; Partner with PR, legal, and compliance to ensure regulator-ready messaging; Manage local agencies and creative partners; Track and report on brand health metrics and campaign KPIs.
Seniority
Senior, hands-on IC with strategic oversight