Senior Marketing Data Analyst
Core
Own end-to-end marketing attribution models and incrementality tests to turn marketing spend into evidence-backed decisions for a European SME finance workspace.
Role type
Senior Marketing Data Analyst (Growth)
Builds
Attribution models, geo tests, conversion lift studies, and dashboards for marketing channel performance.
Domain
Fintech / SME Finance / Digital Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Attribution modeling, incrementality testing, SQL, BI tools (Snowflake/Tableau), ad platform testing (Google Ads/Meta Ads), stakeholder communication, AI workflow integration
Preferred skills
Experience leading testing roadmaps, navigating team disagreements on data definitions, explaining technical results to non-technical audiences
Technologies
Snowflake, Tableau, Google Ads, Meta Ads
Responsibilities
Maintain attribution models and touchpoint definitions; design and run geo tests and conversion lift studies in ad platforms; drive the incrementality testing roadmap; act as a neutral referee between channel teams and Finance; use AI to streamline analysis and dashboard creation
Seniority
Senior, hands-on IC (via careerplan.io/jobs/0b9c49fe-e8d6-4d28-b854-fbdd6b7252af-senior-marketing-data-analyst-at-qonto)
