Digital Marketing Strategist
Core
Design, execute, and optimize multi-channel digital marketing campaigns (paid, owned, earned) to drive awareness, engagement, and conversion across the full customer funnel.
Role type
Senior individual contributor digital marketing strategist
Builds
Integrated marketing campaigns, content assets, and performance reports for a financial services organization
Domain
Financial services / Digital marketing
Deliverable
product features
Required skills
Integrated campaign strategy, SEO, content production, A/B testing, performance analytics, audience segmentation, cross-functional collaboration, brand governance
Preferred skills
Canva, email marketing software, high-level copywriting
Technologies
Google Analytics, Facebook reporting, Microsoft Office, Adobe Acrobat
Responsibilities
Translate business objectives into integrated campaign strategies; develop campaign briefs and measurement plans; oversee campaign setup, QA, and deployment; monitor performance and lead optimization tests; prepare actionable performance readouts; maintain brand guidelines and compliance standards.
Seniority
Senior, hands-on IC
