Principal, Performance Marketing
Core
Own performance standards and lead strategic interventions for a multi-client growth marketing portfolio, utilizing AI to monitor account health and improve diagnostic workflows.
Role type
Principal, Performance Marketing (Senior IC)
Builds
Client growth outcomes and account health across a diverse portfolio
Domain
Digital Marketing / Performance Media
Deliverable
production ML models | product features
Required skills
Paid media strategy, campaign optimization, performance analytics, account health management, AI workflow development, coaching, cross-functional influence
Preferred skills
Experience with ClickUp, hands-on proficiency with Meta Ads Manager and Google Ads
Technologies
Meta Ads Manager, Google Ads, ClickUp, AI tools
Responsibilities
Maintain performance standards and classify account health; Lead weekly account-health reviews and risk identification; Diagnose campaign problems and determine next actions; Lead rescue initiatives for at-risk accounts; Coach Pod Leads on performance strategy; Partner with growth leadership on capacity and staffing; Identify recurring performance patterns to improve strategy; Develop and pilot AI-assisted account-health workflows; Maintain human oversight for consequential decisions.
Seniority
Principal, hands-on IC with mentorship
