Sr. Media Buyer/Planner
Core
Lead strategy, negotiation, and execution of integrated traditional and digital media campaigns for a diverse client portfolio, with a focus on agricultural and rural audiences.
Role type
Senior Media Buyer/Planner
Builds
Integrated media plans and campaigns for client brands
Domain
Marketing / Advertising / Media Buying
Required skills
Integrated media planning, commercial negotiation, campaign management, budget management, audience research, performance analysis, vendor relationship management, strategic reporting
Preferred skills
Experience with agricultural/rural audiences, Google Ads certification
Technologies
Microsoft Excel, media research and planning tools
Responsibilities
Develop integrated traditional and digital media plans; Research target audiences including purchasing behaviors; Negotiate media rates and placements; Manage media bookings and insertion orders; Monitor campaign delivery and performance; Collaborate with Marketing Analytics for measurement; Maintain media budgets and resolve billing discrepancies; Mentor junior team members; Contribute media expertise to pitches and proposals
Seniority
Senior, hands-on IC with mentorship responsibilities