BTL Creative
Core
Lead creative strategy and execution for BTL events, activations, and brand experiences.
Role type
Senior Creative Director (BTL/Experiential)
Builds
BTL events, brand activations, and experiential marketing campaigns
Domain
Advertising and Experiential Marketing
Deliverable
product features
Required skills
Creative conceptualization, Team leadership, Client proposal development, Event production knowledge, Project execution oversight, Pitch presentation
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop creative concepts for events and brand experiences, Translate briefs into executable ideas, Lead brainstorming and guide design/copy teams, Supervise quality and delivery of creative materials, Collaborate with production and strategy teams, Participate in client pitches and meetings
Seniority
Senior, hands-on IC with team leadership