Marketing Analytics Lead
Core
Define data-driven marketing development and measurement culture, shaping outreach strategies and informing product/business decisions for OpenAI's AI products.
Role type
Senior Marketing Analytics Lead
Builds
Measurement frameworks, full-funnel attribution tools, dashboards, and reports for marketing investment assessment.
Domain
Artificial Intelligence / Generative AI Marketing
Deliverable
dashboards & analysis
Required skills
SQL, Python, statistical analysis, experimental design (A/B testing, holdout/exposed), KPI definition, full-funnel measurement, behavioral data analysis, media measurement, web analytics, social listening, brand lift studies
Preferred skills
NLP, large language models, generative AI
Technologies
SQL, Python
Responsibilities
Define KPIs for campaigns and marketing programs; Develop clear measurement frameworks and implement full-funnel measurement and attribution tools; Design experiments to measure marketing campaign impact; Analyze large data sets and perform statistical analysis; Explore marketing or behavioral data to identify trends and key insights; Develop dashboards, reports, and self-serve data tools.
Seniority
Senior, hands-on IC