Regional Head of Marketing, CIS
Core
Lead growth and marketing strategy for the CIS region in the online poker, casino, and iGaming markets, driving user acquisition and brand awareness.
Role type
Regional Head of Marketing (iGaming)
Builds
Regional marketing strategies, player acquisition campaigns, and brand initiatives for the CIS market.
Domain
Online gaming, iGaming, poker, casino, crypto-gaming
Required skills
Regional market strategy, user acquisition, budget management, affiliate/partnership management, team leadership, localization, acquisition economics (CAC/LTV/CPA), commercial negotiation
Preferred skills
Deep knowledge of CIS markets, existing network of CIS affiliates/agents, blockchain/crypto experience
Technologies
Blockchain, digital assets
Responsibilities
Develop regional marketing strategy, identify market opportunities, drive user acquisition and growth, manage marketing budgets, optimize acquisition performance, build brand awareness, develop localized campaigns, oversee localization strategies, strengthen player experience, build strategic partnerships, develop regional capabilities, monitor and report performance
Seniority
Senior, hands-on IC