Senior Copywriter
Core
Senior Copywriter creating conversion-focused messaging for mobile apps, gaming, retail, fintech, and productivity brands across global digital channels.
Role type
Senior IC copywriter (digital growth & ASO)
Builds
App Store/Google Play metadata, in-app promotional content, creative concepts, and CRM campaigns for international brands
Domain
Digital marketing, mobile app growth, App Store Optimization (ASO)
Deliverable
product features
Required skills
Native-level English copywriting, strategic commercial thinking, multi-format writing, project management, data-driven creativity, AI tool integration, localization oversight
Preferred skills
App Store Optimization (ASO), UX writing, performance marketing, experimentation frameworks, freelance team management
Technologies
AI-powered writing tools, App Store/Google Play platforms
Responsibilities
Translate creative briefs and audience insights into persuasive messaging; develop copy for app stores, in-app events, and CRM campaigns; analyze performance data to refine messaging; collaborate with designers and growth consultants; brief and review freelance copywriters; conduct quality assurance and localization checks
Seniority
Senior, hands-on IC