Manager, Data science & Marketing Effectiveness (MMM)
Core
Lead high-impact Marketing Mix Modeling (MMM) and marketing effectiveness programmes for international clients across Auto, Beauty, Retail, and Financial Services industries.
Role type
Manager, Data Science & Marketing Effectiveness
Builds
Actionable insights and strategic narratives for C-suite clients to optimize marketing spend and enhance campaign performance.
Domain
Marketing Analytics / Econometrics
Deliverable
dashboards & analysis
Required skills
MMM, econometrics, Bayesian statistics, regression modeling, Python, R, SQL, data visualization, client account management, team leadership, project governance
Preferred skills
Databricks, Azure, cloud/data platforms, large dataset optimization
Responsibilities
Oversee end-to-end MMM programmes from scoping to activation; translate complex analytical outputs into strategic narratives for senior stakeholders; line manage multiple team members and conduct talent development; serve as operational point of contact for key accounts; identify cross-sell and upsell opportunities; enhance MMM methodologies and automation tooling.
Seniority
Manager, hands-on leadership