Community & Trade Marketing Manager
Core
Drive brand growth through direct-to-consumer engagement, loyalty programs, and premium trade marketing initiatives for a luxury consumer brand.
Role type
Community & Trade Marketing Manager
Builds
Tiered membership/loyalty programs, retail/hospitality activations, point-of-sale materials, and customer engagement calendars.
Domain
Luxury consumer goods, retail, hospitality
Deliverable
product features
Required skills
Trade marketing, brand marketing, CRM, loyalty program management, community engagement, retail/hospitality environment knowledge, project management, stakeholder engagement, budget management, performance analysis
Preferred skills
Experience with premium/luxury brands, proactive hands-on approach
Technologies
N/A
Responsibilities
Develop and manage tiered membership and loyalty programs; Execute annual trade marketing plans aligned with commercial priorities; Create high-impact point-of-sale materials and trade assets; Lead venue activations and visual merchandising initiatives; Coordinate exclusive events and advocacy programs; Monitor and report on engagement and retention performance.
Seniority
Mid-Senior, hands-on IC