Media Planner and Buyer
Core
Strategic media planning, buying, and performance management across digital, traditional, and emerging channels to maximize client ROI.
Role type
Senior Media Planner & Buyer
Builds
Media plans, campaign strategies, and negotiated media placements for diverse clients.
Domain
Digital Marketing / Media Buying
Required skills
Media strategy development, media buying and negotiation, budget management, data analysis, client relationship management, campaign monitoring, supplier relationship management, cross-channel expertise (Social, Search, Programmatic, Outdoor, Audio, TV, Print)
Preferred skills
Experience in agency environment, commercial acumen, trend forecasting
Technologies
Programmatic platforms, social media platforms, search advertising platforms, media planning tools
Responsibilities
Develop tailored media strategies and plans aligning with client objectives; negotiate and purchase media placements to secure best rates; monitor live campaigns and optimize performance; analyze campaign data and prepare performance reports; manage relationships with media owners and suppliers; coordinate campaign logistics and verify delivery.