Marketing Manager, Entertainment
Core
Lead execution of high-impact marketing campaigns across film, television, streaming, and live events to drive audience growth, engagement, and conversion.
Role type
Senior Marketing Manager (Entertainment)
Builds
Full-funnel marketing campaigns for entertainment properties
Domain
Entertainment industry (film, TV, streaming, live events)
Deliverable
product features
Required skills
Full-funnel campaign execution, creative brief writing, cross-functional collaboration, audience growth strategy, campaign optimization, direct-to-consumer model expertise, subscription business model knowledge, project management, data analysis
Preferred skills
Studio or streaming platform experience
Technologies
Social media platforms, email distribution platforms, ticketing systems, subscription platforms
Responsibilities
Lead development and execution of full-funnel marketing campaigns from concept through launch and optimization; Translate high-level marketing strategies into actionable campaign plans; Write clear, strategic creative briefs outlining objectives, audience, messaging, and success metrics; Partner with creative teams to develop compelling campaign assets; Drive audience growth and engagement across digital channels; Manage campaign timelines, marketing calendars, and cross-functional workflows; Monitor campaign performance and optimize for improved results; Track and report on conversion metrics such as ticket sales and subscriptions; Apply expertise in direct-to-consumer and subscription-based models to drive growth and retention; Stay current on entertainment trends and audience behaviors; Collaborate cross-functionally with content, creative, production, and growth teams.
Seniority
Senior, hands-on IC
