(Senior) Product Marketing Manager
Core
Own product marketing strategy for innovative advertising technology products, translating technical capabilities into value propositions to drive growth and adoption.
Role type
Senior Product Marketing Manager
Builds
Go-to-market strategies and commercial enablement for programmatic advertising products
Domain
AdTech, programmatic advertising, mobile and connected TV
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, value proposition development, market intelligence, customer insights, data-driven storytelling, cross-functional collaboration
Preferred skills
International AdTech experience, programmatic advertising knowledge
Technologies
Programmatic advertising platforms, mobile advertising, connected TV platforms
Responsibilities
Shape product positioning and communication, develop go-to-market strategies, enable commercial teams, strengthen customer engagement, translate technical capabilities into compelling narratives
Seniority
Senior, hands-on IC
