Marketing Manager - RO
Core
Plan and execute local marketing campaigns for a grocery delivery platform, aligning central brand strategy with local customer dynamics to drive user acquisition, order frequency, and retention.
Role type
Marketing Manager (local market)
Builds
Localized marketing campaigns, PR activations, and customer engagement initiatives for the Romanian market.
Domain
E-commerce / Grocery Delivery
Deliverable
product features
Required skills
Campaign planning and execution, Budget management, PR collaboration, AI tool utilization, Digital marketing channel expertise, Data analysis, Project management
Preferred skills
Experience in e-commerce or FMCG, Familiarity with influencer marketing, Analytical mindset
Technologies
AI tools for content production and workflow efficiency
Responsibilities
Adapt and execute central brand campaigns for the local market, Manage the local marketing calendar and budget, Collaborate with PR teams on local press activities and product launches, Monitor campaign performance and analyze customer behavior to optimize results, Partner with commercial teams to align marketing with trading priorities, Ensure brand consistency across all local touchpoints
Seniority
Mid-level, hands-on IC
