Assistant Brand Manager
Core
Support the launch and growth of consumer packaged goods brands through new product development, advertising planning, and performance monitoring.
Role type
Assistant Brand Manager (FMCG)
Builds
Consumer packaged goods brands (condiments, cheese, meals, beverages)
Domain
Fast-Moving Consumer Goods (FMCG) / Food & Beverage
Deliverable
product features | dashboards & analysis
Required skills
New Product Development (NPD) management, advertising and promotion planning, budgeting and forecasting, consumer insight analysis, cross-functional coordination, strategic planning, data interpretation
Preferred skills
Stakeholder management, project management, presentation skills
Technologies
MS Office (PowerPoint, Excel), Stage Gate, DAMs
Responsibilities
Take NPD to market including idea generation, business plans, and go-to-market planning; Develop and implement annual advertising, POS, publicity, and consumer promotion plans; Liaise with agencies to execute marketing campaigns; Monitor brand performance and develop consumer insights; Assist in strategy development and annual budgeting/forecasting
Seniority
Junior to Mid-level, hands-on IC