Marketing Manager
Core
Own the link between patient data insights and messaging to re-engage existing patients and expand care access.
Role type
Senior Marketing Manager (Retention & Expansion)
Builds
Retention and expansion campaigns for existing patients
Domain
Healthcare / Digital Health
Required skills
Data analysis, campaign execution, copywriting, channel management, budget management, creative asset creation, agency management
Preferred skills
Healthcare experience, regulated industry experience, high-growth consumer/tech experience
Technologies
Metabase, Klaviyo, Google Ads, Meta, EDM, AI tools
Responsibilities
Analyze patient and clinical data to spot care trends and gaps, shape insights into campaigns with messaging and creative direction, run EDM, in-app, Meta, and Google Ads channels, build fast testing loops and manage budget, partner with engineering and external agencies, contribute to thought leadership
Seniority
Senior, hands-on IC
