Marketing Manager
Core
Own Legl's end-to-end marketing in Australia to turn early traction into a repeatable engine for firm acquisition and product adoption.
Role type
Senior IC B2B Marketing Manager (early-stage market launch)
Builds
Customer advocacy programs, demand generation campaigns, partner joint programs, and install base expansion initiatives.
Domain
LegalTech / Regulated professional services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, demand generation, customer advocacy, partner marketing, ROI analysis, market research, cross-functional collaboration, agile experimentation
Preferred skills
Experience in legal or regulated sectors, early-stage startup marketing, event management, content marketing
Technologies
None explicitly stated
Responsibilities
Build customer advocacy and community, own demand generation across events and digital, market into the install base, run partner marketing for new logo acquisition, experiment with marketing channels, act as the voice of the Australian market internally
Seniority
Senior, hands-on IC