Marketing Manager (Retirement Living)
Core
Own the entire marketing function for premium retirement living communities, driving brand development, digital marketing, events, and lead generation to influence enquiries and community growth.
Role type
Marketing Manager (Brand & Growth)
Builds
Premium retirement living communities and their brands
Domain
Real Estate / Retirement Living
Deliverable
product features
Required skills
Brand development, digital marketing, social media management, event planning, PR and communications, agency management, marketing analytics, lead generation, project management
Preferred skills
Experience in retirement living, property, or lifestyle communities, commercial thinking, ability to analyze results and improve performance
Technologies
Digital marketing tools, social media platforms, marketing analytics tools
Responsibilities
Lead brand development and positioning, execute digital marketing and social media campaigns, organize events and community engagement, manage PR and communications, oversee agency management, analyze marketing ROI
Seniority
Mid-Senior, hands-on IC
