Growth Product Manager
Core
Own the self-serve acquisition and activation experience end-to-end, driving experiments to improve how new customers discover, sign up, and reach value.
Role type
Growth Product Manager (self-serve acquisition)
Builds
Self-serve onboarding flow, referral motions, partner channels, and new customer segments
Domain
Fintech / Canadian business finance
Deliverable
product features
Required skills
Growth product management, hands-on experimentation (A/B testing, multivariate, etc.), prioritization, product craft (happy path & edge cases), clear communication, practical daily AI usage
Preferred skills
Experience building from 0 to 1, ability to defend backlog decisions, cross-functional collaboration
Technologies
AI tools for prototyping and testing
Responsibilities
Own the self-serve acquisition and activation experience end to end; Build and run a high-volume experiment program; Take new acquisition channels from idea to repeatable; Work day to day with engineering and design; Prioritize a long backlog; Use AI to prototype and ship faster; Share learnings across the company
Seniority
Mid-level, hands-on IC