Marketing Generalist
Core
Lead brand communication and positioning to drive commercial growth across Argentina and Latin America for an expanding industrial company.
Role type
Semi-senior Marketing Generalist
Builds
Integrated marketing strategies, digital campaigns, and brand presence across multiple markets
Domain
Industrial sector, digital marketing, brand management
Deliverable
product features
Required skills
Integrated marketing strategy, digital communication, content strategy for social media, Google Analytics, SEO/SEM, vendor/agency coordination, project management, budget administration
Preferred skills
Graphic design, photography, audiovisual production coordination
Technologies
Google Analytics, Microsoft Office
Responsibilities
Design and execute the company's integrated marketing strategy; Develop annual and monthly communication calendars; Manage brand communication on digital channels; Coordinate content strategy for LinkedIn, Instagram, and YouTube; Analyze metrics using Google Analytics; Coordinate digital campaigns with agencies and specialized providers; Manage projects related to graphic design, photography, and audiovisual production; Coordinate participation in trade shows, fairs, and commercial events; Administer the marketing budget; Prepare periodic reports with metrics and improvement opportunities; Collaborate with the sales team to strengthen company positioning; Provide operational support in HR processes including template management, new hire tracking, absenteeism control, and administrative coordination with external providers; Collaborate in the onboarding process of new employees, coordinating their incorporation and supporting the organization of internal initiatives and company activities.
Seniority
Semi-senior, hands-on IC