Performance Director
Core
Lead digital strategy and execution across Search, Social, and broader digital channels to drive measurable business growth for a diverse portfolio of clients.
Role type
Senior IC Performance Director (Digital Strategy & Operations)
Builds
Integrated digital media strategies, campaign optimizations, and data-driven insights for client revenue growth.
Domain
Digital Marketing / Performance Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid Search (Google Ads, Bing Ads), Paid Social (Meta, LinkedIn), Display, Retargeting, Affiliate marketing, Google Analytics (GA4), SA360, Facebook Business Manager, strategic planning, budget management, team leadership, data analysis, forecasting, attribution modeling
Preferred skills
Google Ads Certification, experience with Stratalytics, cross-departmental revenue generation, new business pitching
Technologies
Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, Google Analytics (GA4), SA360, Facebook Business Manager, Stratalytics
Responsibilities
Develop cutting-edge digital strategies and channel recommendations; oversee digital campaign implementation and optimization; leverage data systems for forecasting and attribution strategies; build trusted client relationships and manage account risks; lead, mentor, and develop a team of Managers/Executives; ensure robust reporting processes and campaign quality.
Seniority
Senior, hands-on IC with leadership responsibilities
