Field Marketing Manager - Salesforce Ecosystem Events
Core
Own a global event engine spanning 12–15 Salesforce ecosystem sponsorships and a year-round webinar program to generate new customer opportunities and expand revenue within existing accounts.
Role type
Senior IC Field Marketing Manager (Salesforce Ecosystem)
Builds
Global event calendar, demand-generation campaigns, and webinar programs for Salesforce ecosystem partners and customers.
Domain
B2B SaaS / Cloud Computing / Event Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B conference ownership, sponsorship negotiation, event-conversion methodology, pipeline progression, marketing automation, CRM management, data-driven investment decisions, autonomous execution
Preferred skills
Salesforce ecosystem experience (Dreamforce, World Tours), international travel, remote collaboration with India-based teams
Technologies
Marketo, Salesforce, UTMs, campaign codes
Responsibilities
Own global Salesforce ecosystem event calendar and negotiate 12–15 annual sponsorships; Execute pre-event demand-generation campaigns using named-account lists and SDR collaboration; Manage end-to-end on-site event execution including booth operations and lead capture; Establish post-event follow-up processes ensuring leads enter nurture within 48 hours; Coordinate annual webinars to maintain demand-generation cadence; Develop and maintain event-level ROI scorecards covering cost per lead and pipeline progression; Use performance data to adjust event budgets and discontinue low-performing sponsorships; Maintain campaign tracking, CRM hygiene, and reporting; Track event performance against pipeline stages including Sales Qualified accounts and Proof of Concept accounts.
Seniority
Senior, hands-on IC
