Marketing Manager
Core
Plan, manage, and deliver global B2B marketing activities, brand strategy, and campaigns to support sales growth and market positioning for UV treatment solutions.
Role type
Senior B2B Marketing Manager
Builds
Integrated marketing campaigns, brand assets, sales enablement tools, and market presence for UV technology products.
Domain
Industrial technology (UV disinfection) / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, integrated campaign management, brand management, sales enablement, digital marketing, CRM/marketing automation, stakeholder management, project management, data analysis, copywriting
Preferred skills
AI tools proficiency, exhibition/event management, strategic thinking, analytical problem-solving
Technologies
CRM, marketing automation, analytics, AI tools
Responsibilities
Develop annual/quarterly marketing plans aligned with business strategy; manage marketing calendar for campaigns, content, and product launches; use market insights to inform positioning; manage brand consistency across channels; collaborate with Sales/Product to create value propositions and sales tools; execute integrated campaigns for lead generation; lead product launch marketing; manage exhibitions and industry events; define and monitor marketing KPIs; manage external agencies and suppliers.