Director, Hispanic Marketing
Core
Develop and execute cultural- and gender-specific marketing strategies to reach diverse patient and healthcare provider populations for MASH treatment.
Role type
Director, U.S. Hispanic Marketing
Builds
Integrated multicultural marketing strategies, educational campaigns, and content for Rezdiffra and pipeline assets.
Domain
Biopharmaceuticals / Metabolic dysfunction-associated steatohepatitis (MASH)
Deliverable
product features
Required skills
Multicultural marketing strategy development, market research and insights acquisition, cross-functional collaboration, regulatory compliance (FDA/OPDP), vendor and agency management, campaign performance analysis, stakeholder management
Preferred skills
MBA or MPH, multilingual capabilities, experience in regulated environments (pharma/biotech)
Technologies
Digital channels, social media, print, patient education materials
Responsibilities
Develop integrated multicultural marketing strategies; acquire customer and market insights through advisory boards and focus groups; collaborate with DTC, HCP, medical, and legal teams; partner with community organizations and thought leaders; co-create culturally relevant educational content; ensure regulatory compliance; track and analyze campaign performance; manage agency and vendor relationships
Seniority
Director, strategic leadership & execution
