CareerPlan

Senior Manager, Branded Channel Lead

Seoul, KRFull-time2026-10-21 → 2026-11-11
Hybrid

Core

Lead the business of Korea BU's branded channel (LEGO Certified Store & Merlin) to deliver commercial results and build brand experience in the market.

Role type

Senior Manager, Branded Channel Lead

Builds

LEGO Certified Stores and Merlin stores in Korea

Domain

Retail / Consumer Goods / Brand Management

Required skills

Business management, Channel strategy, Store development, Sales target achievement, People leadership, Strategic planning

Preferred skills

B2C business experience, Brand retail experience, HQ roles experience, Agile mindset

Technologies

N/A

Responsibilities

Lead the business of Korea BU's branded channel (LEGO Certified Store & Merlin), Develop and drive the channel strategy including customer and store development, Lead the whole business to deliver commercial results against sales targets, Lead external partners/customers to ensure strategy alignment, Facilitate strategic agendas by working with local marketing and APAC/Glocal teams, Lead a team of 3 direct reports for people development

Seniority

Senior Manager, People Leader