Senior Trade & Shopper Marketing Manager
Core
Senior Trade & Shopper Marketing Manager shaping retail marketing planning, execution, and measurement across online, offline, and omnichannel experiences for the LEGO Group.
Role type
Senior IC trade & shopper marketing manager
Builds
Trade marketing development and measurement frameworks, retail execution plans, and evidence-based decision-making processes.
Domain
Retail marketing, consumer goods, omnichannel strategy
Required skills
Retail marketing experience, shopper marketing planning, B2B retail customer collaboration, retail execution framework development, change management, stakeholder engagement, data systems familiarity
Preferred skills
Experience in fashion, beauty, apparel, consumer electronics, or FMCG; knowledge of digital data flows and measurement tools
Technologies
Data lakes, visualization layers, front-line apps, measurement tools
Responsibilities
Define trade marketing development and measurement frameworks; establish metrics for retail marketing effectiveness; bring external retail perspectives to identify opportunities; translate end-user needs into digital solutions; build case-for-change narratives for new initiatives
Seniority
Senior, hands-on IC