Marketing Investment Planning Manager
Core
Champion tailored investment strategies for two Business Units, connecting data, marketing priorities, and commercial needs to shape confident growth plans.
Role type
Marketing Investment Planning Manager
Builds
Marketing investment plans, integrated commercial plans, and data-driven investment recommendations for Business Units.
Domain
Marketing, Business Strategy, Commercial Planning
Required skills
Marketing data analysis, Microsoft Office (including Copilot), Evidence-based recommendation, Cross-functional collaboration, Strategic planning
Preferred skills
Marketing Mix Modelling, AI automation/agents, Regional planning (Middle East, Türkiye, Central Asia)
Technologies
Microsoft Office, Microsoft Copilot, AI agents
Responsibilities
Shape marketing investment plans for two Business Units, Turn global marketing calendar into practical Business Unit investment plans, Guide marketing teams on budget allocation and investment trade-offs, Deliver aligned marketing plans as part of integrated commercial planning, Guide in-year marketing investment plans assessing risks and opportunities, Improve marketing data accuracy and robustness
Seniority
Mid-Senior, hands-on IC
