Marketing Planning and Performance Manager
Core
Lead insight-driven marketing planning, budget management, and marketing effectiveness for the LEGO brand across Spain and Portugal.
Role type
Senior Marketing Planning and Performance Manager
Builds
Annual marketing strategy, optimized budgets, and performance reviews for Iberia
Domain
Retail marketing / Consumer goods
Required skills
Marketing planning, budget management, financial analysis, data interpretation, stakeholder influence, strategic prioritization, advanced Excel, PowerPoint, English (professional fluency), Spanish (professional fluency)
Preferred skills
Marketing mix modelling, campaign evaluation, consumer and shopper research, integrated marketing planning
Technologies
Excel, PowerPoint, reporting and planning systems
Responsibilities
Coordinate marketing contribution to annual strategy, optimize marketing budgets throughout the year, translate performance data into investment choices, improve planning tools and data quality, monitor performance and recommend actions
Seniority
Senior, hands-on IC