Senior Director, Adult Consumer Group Portfolio & Marketing Strategy
Core
Define and deliver global marketing and portfolio strategy for the adult audience, shaping growth for the LEGO Group's adult business.
Role type
Senior Director, Marketing Strategy & Portfolio Management
Builds
Strategic vision for adult audience marketing, new campaign approaches, and portfolio expansion.
Domain
Consumer Goods / Toys / Marketing Strategy
Deliverable
product features
Required skills
Global marketing strategy, brand building, large-scale campaign leadership, product innovation, team leadership, budget allocation, strategic partnerships
Preferred skills
Regional marketing execution, marketing planning process improvement, go-to-market recommendations, organizational transformation
Technologies
Digital channels, media channels
Responsibilities
Define portfolio strategy and innovation roadmap, set strategic direction for audience marketing, guide marketing investment decisions, translate consumer insight into growth, influence senior business leaders, manage strategic external partnerships
Seniority
Senior, hands-on IC with strategic leadership